Discover the Heart & Soul of Your Brand

It’s time to upgrade from a logo to a timeless brand

Get instant access to an exclusive resource library to help you gain clarity around the true essence of your brand and what it’s all about. This includes an extensive workbook with thought provoking questions on your brand mission, values, ideal clients and more along with colours, symbols and logos you like and don’t like.

This is the first step in creating an authentic and thoughtful brand for your business which will influence the look and feel of your visual brand going forwards.


What will you learn?

• What branding actually is, the difference between business and personal brands and brand identity.

Clarify your brand mission so when someone asks you what you do, you will be able to answer them with clarity and confidence.

Decide what kind of brand you want to have and how it ties in with your ultimate vision for the future.

Find out what’s important to you by uncovering the true essence of your brand – your values.

Discover who your ideal clients are so you can help them even more with your services.

Learn how to enhance what makes you different and how you can stand out.

Become relatable by sharing your compelling and unique story.

Express yourself easily in your marketing with clear messaging and brand voice.

Stand out with an aligned brand, which showcases you and your personality.

How to amplify your customers experience and increase the number of referrals you receive.

Determine the look and feel you'd like for your brand.

Course Curriculum


  Welcome
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  Workbook
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  Brand Mission
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  Brand Vision
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  Brand Values
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  Dream Customers
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  Positioning
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  Your Signature
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  Brand Story
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  Brand Message and Voice
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  Brand Personality
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  Brand Touchpoints
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  Your Brand Style
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Get started now!



Your Instructor


Hollie Ellis
Hollie Ellis

Hi, I'm Hollie, a business coach specialising in brand strategy and content marketing. With over 16 years experience, I am your go-to coach for turning your business and life around!

I'm super passionate about brand strategy, content marketing and personal development and how it can help entrepreneurs up-level their businesses. I really like to get to know my clients - who they are, their brand values, the vision for their business, why they do what they do and who they really want to work with.

When I'm not strategising and coaching, you can find me out walking with my energetic cocker spaniel (Lionel), working out and spending time with friends!